Core Competencies: Analytical/Assessment Skills

Equity Data: Where Are the Gaps?

Overview:

Equity and data have always been important principles of injury and violence prevention. But are we truly collecting data that provides an accurate picture of equity or do we have gaps in the data collection? Only through equitable data collection can we develop tailored and culturally resonant interventions to prevent injury and violence across our communities.

The University of Washington’s Harborview Injury Prevention and Research Center recently released the “Equity Gaps in Injury and Violence Data Across Seattle, King County, Washington State, and Pacific Northwest” report. While this report is specific to the Pacific Northwest region, it has implications for other regions that are assessing whether current data collection systems are sufficient to capture data on equity.

Please join us for a presentation on Harborview Injury Prevention Research Center’s report findings followed by a facilitated discussion among participants.

Presenters:

Dr. Monica Vavilala

Professor of Anesthesiology and Pediatrics

University of Washington

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Dr. Lynn Stansbury

Affiliate Assistant Professor

University of Washington

 

Continuing Education:

This self-study training is designated for: (1) Certified Health Education Specialists (CHES) and/or Master Certified Health Education Specialists (MCHES) to receive up to 1 Category I continuing education contact hour, and (2) for professionals with a Certificate in Public Health (CPH) to receive 1.0 CPH Recertification Credit.

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialists (CHES) and Certified in Public Health (CPH).

 

Training Instructions:

To complete this training, you will need to:

1. Participate in the training by accessing the Recorded Webinar

2. Complete the Evaluation

 

If you encounter any technical difficulties related to this training, please contact the Safe States Alliance at info@safestates.org or (770) 690-9000.

 

 

 

 

 

 

 

 

 

 

Student Showcase – November 2020

Overview:

Getting started with systems dynamics modeling in falls prevention. We’ve all seen model projections related to COVID-19.  Systems Dynamic Modeling can help us understand how systems work and anticipate how changes will affect specific components and the overall system.  This understanding impacts policy, management, and health outcomes.  Kristi will briefly present her progress of modeling in older adult fall prevention and encourage group discussion in exploring how systems modeling can be applied to injury prevention.

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Presenter:

Kristi Ladowski, MPH

Injury Prevention & Outreach Coordinator

Stony Brook Trauma Center

Stony Brook, New York

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View Powerpoint slides

Additional Resources:

 

If you encounter any technical difficulties related to this training, please contact the Safe States Alliance at info@safestates.org or (770) 690-9000.

Systematically Assessing Safe Infant Sleep Interventions Using the Multi-Sectoral Influences Matrix (M-SIM)

This is Webinar #1 in a three-part series on safe infant sleep entitled “Systems for Safe Sleep: Purposefully Building Programs for Effective Public Health Partnerships.”

 

This series explores the topic through the lens of the Multi-Sectoral Influences Matrix (M-SIM), a tool that helps broadly scope programs and meaningfully engage the full spectrum of partners and perspectives that are affected by an intervention. The series is presented by the Southeastern and Southwestern Injury Prevention Network and the Safe States Alliance.

 

In Webinar #1, “Systematically Assessing Safe Infant Sleep Interventions Using the Multi-Sectoral Influences Matrix (M-SIM)”, participants will learn about the M-SIM, a tool developed by Dr. Carolyn Cumpsty-Fowler of the Johns Hopkins Hospital and University. The M-SIM is used for assessing feasibility, relevance, challenges and opportunities, as well as for generating stakeholder-informed question strategies that can facilitate effective and thoughtful public health program design. Dr. Fowler provides an overview of the M-SIM, Merissa Yellman of Synergy America, Inc./CDC discusses a community safe sleep program analysis using the M-SIM, and Jane Herwehe shares how the tool is being used in the Louisiana Office of Public Health/Bureau of Family Health’s safe sleep work.

 

Learning objectives

After participating in this webinar, participants will:

– Learn about the Multi-Sectoral Influences Matrix (M-SIM)

– Understand how the M-SIM can be used to assess feasibility, relevance, challenges and opportunities, and to generate stakeholder-informed question that can facilitate effective and thoughtful public health program design

– Understand how to apply the M-SIM tool to design and inform evaluation of safe sleep programs.

 

Presenters

Carolyn Cumpsty-Fowler, Johns Hopkins Hospital and University

Merissa Yellman, Synergy America, Inc./CDC’s Division of Unintentional Injury Prevention

Jane Herwehe, Louisiana Office of Public Health, Bureau of Family Health

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH). 

Finding, Understanding and Using Injury and Violence Data

This is Webinar #3 in a six-part series entitled “Improving your Injury and Violence Prevention Practice with the Core Competencies.” The series is presented by the Southeastern and Southwestern Injury Prevention Network and the Safe States Alliance.

 

In this webinar series, experienced professionals in the field discuss how they use the Core Competencies for Injury and Violence Prevention (IVP) to develop and advance their own skills, as well as those of staff they manage. The Core Competencies can provide a roadmap for gaining or strengthening the essential knowledge, skills and behaviors needed to grow professionally; develop, implement and evaluate IVP programs and policies; and strengthen the field and practice of IVP.

 

Webinar #1 provides the rational for this series, highlighting the ways the competencies can help participants in their work. Webinars #2-6 address Core Competencies for IVP #1-7, and core competencies #8-9 are addressed throughout each presentation.

 

This webinar series is relevant to those with a variety of experiences and/or years of service, including:

– Professionals working in IVP and/or other areas of public health

– Individuals anywhere along the spectrum of professional development –those new to public health and/or IVP, and those who have been working for several years and want to further develop their competencies.

 

Learning Objectives

After participating in this webinar, participants will:

– Understand IVP Core Competency #2: Ability to access, interpret, use and present injury and/or violence data.

 

– Enhance your competency in understanding and using IVP data, including:

* Overview of and how to access key injury and violence data sources

* How to develop data use agreements

* Interpreting injury and violence data – key considerations/insights

* Unique ways to present data

 

– Learn about key resources for accessing, interpreting and using injury and violence data

 

Presenters

Carol Runyan, Director, Program for Injury Prevention, Education, and Research (PIPER), Colorado School of Public Health

Scott Proescholdbell, Director, Epidemiology and Surveillance Unit, North Carolina Department of Health and Human Services

Anna Fondario, Epidemiology Manager, Utah Department of Health Violence and Injury Prevention Program

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH). 

Safety Takes Synergy: Lessons & Successes from the Pedestrian Injury Prevention Action Team Program

Overview

Decreasing pedestrian injuries and fatalities requires strong partnerships between a variety of state and local agencies. Developed by the Safe States Alliance and funded by the National Highway Traffic Safety Administration (NHTSA), the Pedestrian Injury Prevention Action Team Program was designed to enhance statewide pedestrian safety efforts by helping practitioners strengthen partnerships and align efforts between those working in a variety of fields, including public health, transportation, planning, education, law enforcement, and advocacy. This self-study will present lessons and successes from the program and give examples from two states.

 

Learning Objectives

As a result of participating in this self-study training, participants will:    

— Learn about lessons and successes from the program (documented in an impact evaluation report from the Safe States Alliance)

 

— Understand how Action Team members from two states have used multidisciplinary collaborations they’ve created through the program to successfully advance pedestrian safety initiatives across their respective states

 

— Learn how to engage partners across a variety of disciplines to achieve shared goals and ensure that pedestrian safety efforts are meaningful and impactful.

 

Presenters

  • Jamila Porter, Safe States Alliance
  • Officer Robert McCool, Kentucky Injury Prevention and Research Center
  • Lloyd Jordison, Madison County Health Department (KY)
  • Mia Patriarca, Rhode Island Department of Health
  • Bari Freeman, Bike Newport

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH). 

Consensus Recommendations for Pedestrian Injury Surveillance (ISW8)

Since 2001, the Safe States Alliance – a national professional association of injury and violence prevention professionals – has convened multidisciplinary groups of experts to recommend improvements to important injury surveillance practices. Its eighth group of experts, known as the Injury Surveillance Workgroup 8 (ISW8), were convened to develop recommendations for improving pedestrian injury surveillance efforts.

 

With support from the National Highway Traffic Safety Administration (NHTSA), the ISW8 has developed a consensus report – titled Consensus Recommendations for Pedestrian Injury Surveillance – that includes 10 recommendations for improving pedestrian injury surveillance, including more comprehensive conceptual and operational definitions and strategies for enhancing pedestrian injury data collection and analysis. The report is designed to provide practitioners – particularly state traffic safety professionals and state and local public health injury prevention professionals – with recommendations for improving pedestrian injury data collection, analysis, and reporting.

 

During the webinar, participants will:
— Learn about 10 new consensus recommendations for improving pedestrian injury data collection, analysis, and reporting; and

— Obtain insights regarding methods, approaches, and data sources that can be used to enhance pedestrian injury surveillance.

 

Webinar panelists:

— Offer Grembek, PhD (ISW Chair), Co-Director at the University of California/Berkeley Safe Transportation Research and Education Center

— Michael Bauer, MS, Section Chief of Epidemiology and Surveillance at the New York State Department of Health

— Shenée Bryan, MPH, MPA, Director of Programs and Evaluation at the Research and Evaluation Group

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH). 

ICD-10-CM Overview & Injury Matrices

In anticipation of the launch of ICD-10-CM coding for use in medical records, the Core VIPP and Safe States presented this webinar in 2013. The webinar provides the viewer with both an overview of the basic structure of the ICD-10-CM with a specific emphasis on the injury chapters and an introduction to the recommended injury coding matrices.

 

The learning objectives for this webinar include:

*ICD-10-CM Structure

* ICD-10-CM Injury Chapters

* ICD-10-CM External Cause of Injury Matrix

* ICD-10-CM Injury Diagnosis Matrix

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH). 

Taking Steps to Prevent Pedestrian Injuries: New Tools and Resources Webinar

Over 4,000 people in the United States die each year from pedestrian-related injuries. This one-hour webinar highlights resources created by national organizations to advance pedestrian injury prevention and safety. Representatives from America Walks, the National Complete Streets Coalition, the Pedestrian and Bicycle Information Center, and the Safe States Alliance share recently developed tools, resources, and initiatives related to pedestrian injury prevention.

 

During the webinar, the Safe States Alliance also launched its Pedestrian Injury Prevention Portal, which will serve as a hub for connecting users to existing pedestrian injury prevention tools and resources. The training will allow you to:

* 1. Identify leading national organizations involved in pedestrian injury prevention and safety.

* 2. Describe new tools, resources, and initiatives that have been recently developed by national organizations related to pedestrian injury prevention and safety.

* 3. Launch the Safe States Alliance’s Pedestrian Injury Prevention Portal to locate tools and resources for pedestrian injury prevention efforts.

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH). 

Smart Growth & Community Design Part 2: Practical Approaches

This webinar is the second in a two-part Smart Growth & Community Design series that focuses on the relationship between injury and chronic disease prevention, Smart Growth, and community design.

This webcast focuses on the relationship between injury and chronic disease prevention, Smart Growth, and community design. During this webcast, participants learned practical strategies they can use to better collaborate with transportation/land-use planners to implement Smart Growth and community design initiatives. Participants also learned methods they can use to influence transportation/land-use decisions and ensure that public health is a primary consideration in community design.

 

The video in this self-study may not work properly as appropriate software may no longer be available to support it – causing an error stating “Missing codec – This item was encoded in a format that’s not supported”. Audio and Powerpoint slides are still available and meet the requirements for receiving CHES and CPH credits. If you experience issues, please direct questions to info@safestates.org.

Public Health, Transportation & Land Use: Institutionalizing Partnerships & Practices

A powerful connection exists between community health and transportation and land use decisions. These decisions impact many critical issues, including safety, physical activity, environmental quality, equity, and accessibility. Professionals from all fields are embracing strategic partnerships to ensure that health is fully integrated into transportation and land use policies. However, to guarantee the long-term sustainability of these partnerships, public health agencies must institutionalize the ways in which they collaborate, both internally and with partner organizations.

 

This two-part workshop will provide examples of how state and local public health departments can facilitate successful and enduring partnerships with transportation and land use agencies. During Part I,hear from diverse presenters and be introduced to new resources that can help professionals forge and sustain cross-agency partnerships. During Part II, listen to roundtable discussions that identify strategies for creating strong, lasting partnerships between public health, transportation, and land use agencies.

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH). 

Smart Growth & Community Design Part 1: Preventing Injury & Chronic Disease via Smart Growth Policy

This webinar is the first in a two-part Smart Growth & Community Design series that focuses on the relationship between injury and chronic disease prevention, Smart Growth, and community design.

 

During this webinar, participants learn about Smart Growth policies and the proactive steps that public health practitioners can take to influence transportation and land-use decisions. Participants also learn additional strategies they can use to ensure that public health is a primary consideration in community design. The featured speaker is Mary Lee, a practicing attorney and expert on housing, land-use, and community economic development. Ms. Lee is the Associate Director for PolicyLink, a non-profit national research and action institute advancing economic and social equity.

 

Integrating Injury & Violence Prevention with Maternal & Child Health Programs

The theme for three 2009 ASTHO, NACCHO, and Safe States Alliance webcasts is “Integrating Injury & Violence Prevention“. The three webinars are Webinar 1: Integrating Injury & Violence Prevention with Maternal and Child Health Programs: Strategies, Resources, & Opportunities; Webinar 2: Integrating Injury & Violence Prevention with Healthy Aging Initiatives: Experiences & Opportunities; Webinar 3: Integrating Injury & Chronic Disease Prevention: Successes, Challenges, & Lessons Learned.

 

Webinar 1 describes a variety of programs that exemplify injury/violence prevention (IVP) and maternal and child health (MCH) program integration efforts being implemented at national, state, and local levels. Speakers describe their experiences with cross-program integration, provide strategies on how to successfully integrate programs, and highlight opportunities to initiate integration efforts that meet the program goals of IVP and MCH professionals alike.

Policies to Prevent Bullying in School

The theme for the 2010 ASTHO, NACCHO, & Safe States Alliance webcast series is “Policy Approaches to Injury & Violence Prevention.” The four webinars in this series are Webinar 1: Policies to Prevent Bullying in Schools; Webinar 2: Policies to Promote Injury-Free, Livable Communities; Webinar 3: State & National Policies to Promote Motor Vehicle Safety; Webinar 4: Policy Approaches to Injury Prevention:  Successes, Strategies, & the ASTHO Presidential Challenge.

 

Webinar 1 focuses on bullying. Bullying has long been a serious and complex public health problem. Given the recent increase in media attention to bullying incidents and tragedies nationwide, the need for policies that appropriately and effectively address bullying in schools has become increasingly apparent. This webcast features presentations by professionals and advocates who are actively involved in shaping anti-bullying policies. During this webcast, speakers discuss their experiences with anti-bullying legislation (including legislation related to cyberbullying), describe the process needed to get such policies enacted, and provide insights on how state and local public health professionals can get more involved in the development and implementation of these policies.

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH). 

Policies to Promote Injury-Free, Livable Communities

The theme for the 2010 ASTHO, NACCHO, & Safe States Alliance webcast series is “Policy Approaches to Injury & Violence Prevention.” The four webinars in this series are Webinar 1: Policies to Prevent Bullying in Schools; Webinar 2: Policies to Promote Injury-Free, Livable Communities; Webinar 3: State & National Policies to Promote Motor Vehicle Safety; Webinar 4: Policy Approaches to Injury Prevention:  Successes, Strategies, & the ASTHO Presidential Challenge.

 

Webinar 2 focuses on injury-free, livable communities. This webcast features presentations by professionals who are actively involved in shaping state and local policies to promote Smart Growth principles that can prevent injuries, increase physical activity, and enhance the overall safety of communities. During this webcast, speakers discuss their experiences with the development and passage of policies related to pedestrian and bike safety, Complete Streets, and improved community design. Speakers also convey practical “lessons learnedÓ and will also provide their perspectives on how to better work with planners, stakeholders, and other agencies to successfully develop and implement policy changes.

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH). 

Policy Approaches to Injury Prevention: Successes & Strategies

The theme for the 2010 ASTHO, NACCHO, & Safe States Alliance webcast series is “Policy Approaches to Injury & Violence Prevention.” The four webinars in this series are Webinar 1: Policies to Prevent Bullying in Schools; Webinar 2: Policies to Promote Injury-Free, Livable Communities; Webinar 3: State & National Policies to Promote Motor Vehicle Safety; Webinar 4: Policy Approaches to Injury Prevention:  Successes, Strategies, & the ASTHO Presidential Challenge.

 

Webinar 4 features three key leaders who are actively involved in national efforts to develop and support injury and violence prevention policies. The webcast offers valuable information about ASTHO’s 2009-2010 Presidential Challenge, which is designed to inspire state health officials to “study the data, assess their state, and consider adopting at least one policy strategy that could lessen the burden of preventable injury and death in their home state.” Participants also learned about past and present policy successes, as well as strategies for furthering these efforts in a variety of injury and violence prevention areas. Finally, participants were provided with updates from NCIPC regarding ongoing policy development activities being spearheaded by states and communities across the country.

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH). 

 

The video in this self-study may not work properly as appropriate software may no longer be available to support it – causing an error stating “Missing codec – This item was encoded in a format that’s not supported”. Audio and Powerpoint slides are still available and meet the requirements for receiving CHES and CPH credits. If you experience issues, please direct questions to info@safestates.org.

Exploring the Intersection: Enhancing Active Living through Violence Prevention

The theme for the 2011 ASTHO, NACCHO, & Safe States Alliance webcast series is “Special Topics in Violence Prevention.”

 

Violence and the fear of violence can have far-reaching negative consequences and undermine efforts to improve the health and safety of communities. Perceptions of areas as being violent or unsafe may often prevent adults and children from engaging in a host of healthy activities — ranging from walking to schools and workplaces to utilizing parks and recreational areas. As a result, this lack of physical activity can be a substantial factor in the onset of chronic disease. Research has linked several chronic health conditions to a lack of physical activity, including asthma, diabetes, heart disease, and hypertension. Violence only serves to exacerbate these conditions as it is a significant barrier that keeps individuals from leading healthy, active lives. Preventing violence is an imperative step in promoting safe and healthy communities and in minimizing the burden of disease. Both violence and chronic disease can be prevented by using a collaborative public health approach.

 

This webcast will feature presentations that will discuss the unique intersection between chronic disease and violence and provide examples of efforts that successfully address both issues. By utilizing innovative approaches and strategies, public health practitioners and other stakeholders at local, state, and national levels can help communities across the country benefit from integrated efforts to prevent violence and increase active living.

 

The three webinars in this series are: Webinar 1: Using Policy to Prevent Teen Dating Violence; Webinar 2: Exploring the Intersection: Enhancing Active Living through Violence Prevention; Webinar 3: Programs and Partnerships to Prevent Gang-Related Youth Violence

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH). 

 

The video in this self-study may not work properly as appropriate software may no longer be available to support it – causing an error stating “Missing codec – This item was encoded in a format that’s not supported”. Audio and Powerpoint slides are still available and meet the requirements for receiving CHES and CPH credits. If you experience issues, please direct questions to info@safestates.org.

Programs and Partnerships to Prevent Gang-Related Youth Violence

The theme for the 2011 ASTHO, NACCHO, & Safe States Alliance webcast series is “Special Topics in Violence Prevention.”

 

Gang-related youth violence is a complex public health problem that can be addressed by using innovative, prevention-focused strategies and strong, collaborative partnerships. Acknowledging the impact of firearms on the lethality of gang-related violence, it is critical to explore the public health role in supporting primary and secondary prevention efforts to minimize violence-related firearm deaths and injuries that continue to disproportionately affect youth. This webcast features presentations by professionals and experts that are actively implementing programs in their states and communities to prevent gang-related violence. During this webcast, speakers address the national burden of firearm-related injuries among youth, describe programs currently being implemented to prevent gang-related violence and enhance youth empowerment, and provide insights on how to address the challenges of delivering effective violence prevention programs that utilize a public health approach.

 

The three webinars in this series are: Webinar 1: Using Policy to Prevent Teen Dating Violence; Webinar 2: Exploring the Intersection: Enhancing Active Living through Violence Prevention; Webinar 3: Programs and Partnerships to Prevent Gang-Related Youth Violence

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH). 

Policy Evaluation Series: Webinar 2 — Violence Prevention

During part two of this three-part webinar series on policy evaluation, you will hear from presenters that are evaluating policies related to violence prevention. Presenters will discuss the methodology and challenges of policy evaluation, as well as what they hope to achieve as part of the evaluation process.

 

Webinars in this series are: Webinar 1: Policy Evaluation: Prescription Drug Use Webinar 2: Policy Evaluation: Violence Prevention Webinar 3: Policy Evaluation: Motor Vehicle Safety

 

The video in this self-study may not work properly as appropriate software may no longer be available to support it – causing an error stating “Missing codec – This item was encoded in a format that’s not supported”. Audio and Powerpoint slides are still available and meet the requirements for receiving CHES and CPH credits. If you experience issues, please direct questions to info@safestates.org.

State of the States: 2011 Report Findings

The State of the States: 2011 Report highlights results from the Safe States Alliance 2011 State of the States survey, the only national assessment of capacity among state public health injury and violence prevention programs in the United States. The survey provided essential information based on the five core components identified by the Safe States Alliance as critical to the development, growth, and sustainability of innovative and effective state IVP programs. They included: * Building a solid infrastructure; * Collecting and analyzing data; * Designing, implementing, and evaluating programs; * Providing technical support and training; and * Affecting public policy. This webinar conveyed: * Key findings from the 2011 report, including the most up-to-date and comprehensive information about the structure, organization, people, resources, and work of state injury and violence prevention programs; and * Comparisons to trended data from the 2005, 2007, and 2009 surveys in order to highlight changes and achievements accomplished by state injury and violence prevention programs over time.

 

The video in this self-study may not work properly as appropriate software may no longer be available to support it – causing an error stating “Missing codec – This item was encoded in a format that’s not supported”. Audio and Powerpoint slides are still available and meet the requirements for receiving CHES and CPH credits. If you experience issues, please direct questions to info@safestates.org.

#Prevention: How State and Local Health Departments Can Capitalize on Social Media

The theme for the 2012 ASTHO, NACCHO, & Safe States Alliance webcast series is “Using Communication and Media to Prevent Injuries & Violence.”

This is the second of the three-part webinar series. Web- and mobile-based media platforms can help public health practitioners communicate personalized and targeted health messages, particularly among populations that rely on wireless technologies to interact and exchange information. By leveraging social media channels, state and local public health agencies have opportunities to use these innovative technologies to publicly communicate messages that are accurate, actionable, and science-based. However, while these opportunities exist, public health professionals are still determining best practices for effectively utilizing social media to communicate with decision-makers and the public.

 

This webcast will highlight three organizations that have been studying and utilizing social media to strategically and successfully engage and communicate with the public. During this webcast, participants will:

Learn ways public health agencies have used social media platforms;

Understand benefits and challenges of using social media; and

Gain new ideas for reaching decision-makers, partners, and members of the public using social media technologies.

 

The three webinars in this series are: Webinar 1: Making the Front Page: Using Media Strategies to Promote Injury and Violence Prevention Programs, Webinar 2: #Prevention: How State and Local Health Departments Can Capitalize on Social Media, Webinar 3: Evaluating Web-Based Public Health and Public Awareness Campaigns

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH). 

Evaluating Web-Based Public Health and Public Awareness Campaigns

The theme for the 2012 ASTHO, NACCHO, & Safe States Alliance webcast series is “Using Communication and Media to Prevent Injuries & Violence.”

This is the third webinar in the three-part series. Evaluating public health interventions is a necessary step in determining health improvement. Results from robust evaluations assist public health professionals in identifying the links between program inputs, activities, and outcomes to guide improvement and drive behavior change. The same is true for web-based and multimedia public health campaigns, especially as they are becoming increasingly more common. Evaluating the effects of exposure to public awareness campaigns helps understand how these programs can supplement evidence-based programs, or serve as a standalone strategy for engaging target audiences.

 

Highlighting examples from public awareness campaigns and web-based social media projects, this webcast will:

  • Describe methods for evaluation and measurement
  • Learn how public health agencies have engaged communities and stakeholders through web-based and social media platforms
  • Discuss the development and outcomes of public health campaigns in the context of promoting mental health, and preventing child abuse and neglect;
  • Review methods for collecting data during social media events (e.g., live Twitter chats)

 

The three webinars in this series are: Webinar 1: Making the Front Page: Using Media Strategies to Promote Injury and Violence Prevention Programs, Webinar 2: #Prevention: How State and Local Health Departments Can Capitalize on Social Media, Webinar 3: Evaluating Web-Based Public Health and Public Awareness Campaigns

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH). 

Broadening the Context for Injury & Violence Prevention: A Cliff Analogy and a Gardener’s Tale

Part 1 of this two-part webinar series on Injury, Violence, Health Equity & Social Justice.

 

An Introduction to Health Equity & Social Justice

Prevention Institute staff Lisa Fujie Parks, MPH, opened the webinar with a brief introduction to health equity and social justice and their importance to public health practice, including injury and violence prevention. Prevention Institute encourages community health and health equity by facilitating a deeper collective understanding of how root causes — such as racism and poverty — shape community environments and norms which, in turn, influence outcomes for health, safety, and health equity. To learn more, download the Prevention Institute’s fact sheet, Links Between Violence and Health Equity.

Broadening the Context for Injury and Violence Prevention: A Cliff Analogy and a Gardener’s Tale

Featured speaker, Dr. Camara Jones, discussed the interconnections between health interventions, the social determinants of health, health inequity, and the mechanisms by which systems of structured inequity affect populations. Through the lens of the injury and violence prevention goals outlined by Healthy People 2020, Dr. Jones discussed how racism adversely impacts health outcomes and unfairly advantages or disadvantages specific individuals and communities. Using her celebrated article Levels of Racism: A Theoretic Framework and a Gardener’s Tale as a foundation, she offered perspectives on the relationships between race, ethnicity, social class, and health.

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH). 

 

The video in this self-study may not work properly as appropriate software may no longer be available to support it – causing an error stating “Missing codec – This item was encoded in a format that’s not supported”. Audio and Powerpoint slides are still available and meet the requirements for receiving CHES and CPH credits. If you experience issues, please direct questions to info@safestates.org.