Training Center

Course details


Topic(s): Cross-Cutting - Communications/Informatics, Data/assessment, Evaluation, Leadership, Program design/implementation, Systems thinking,
Violence/Intentional Injury - Bullying/school violence, Domestic/intimate partner/teen dating violence, Sexual assault/rape,
Format: Online
CEU Credits: 1.5 Hours
Contact: Safe States Alliance (770) 690-9000

The theme for the 2012 ASTHO, NACCHO, & Safe States Alliance webcast series is “Using Communication and Media to Prevent Injuries & Violence.”

This is the second of the three-part webinar series. Web- and mobile-based media platforms can help public health practitioners communicate personalized and targeted health messages, particularly among populations that rely on wireless technologies to interact and exchange information. By leveraging social media channels, state and local public health agencies have opportunities to use these innovative technologies to publicly communicate messages that are accurate, actionable, and science-based. However, while these opportunities exist, public health professionals are still determining best practices for effectively utilizing social media to communicate with decision-makers and the public.


This webcast will highlight three organizations that have been studying and utilizing social media to strategically and successfully engage and communicate with the public. During this webcast, participants will:

Learn ways public health agencies have used social media platforms;

Understand benefits and challenges of using social media; and

Gain new ideas for reaching decision-makers, partners, and members of the public using social media technologies.


The three webinars in this series are: Webinar 1: Making the Front Page: Using Media Strategies to Promote Injury and Violence Prevention Programs, Webinar 2: #Prevention: How State and Local Health Departments Can Capitalize on Social Media, Webinar 3: Evaluating Web-Based Public Health and Public Awareness Campaigns


Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH)

Time/Length: 1.5 Hours
Additional Registration Required: No
Core Competencies: Injury & Violence Prevention:
1. Ability to DESCRIBE and EXPLAIN injury and/or violence as a major social and health problem
3. Ability to DESIGN and IMPLEMENT injury and/or violence prevention activities
8. Ability to maintain and further develop COMPETENCY as an injury and/or violence prevention professional

Intimate Partner/Sexual Violence

Public Health:
Analytical/Assessment Skills
Communication Skills
Community Dimensions of Practice Skills
Financial Planning and Management Skills
Leadership and Systems Thinking Skills
Policy Development/Program Planning Skills

CHES Areas of Responsibility: Area III: Implement Health Education/Promotion
Area V: Administer and Manage Health Education/Promotion
Area VI: Serve as a Health Education/Promotion Resource Person
Area VII: Communicate, Promote, and Advocate for Health, Health Education/Promotion, and the Profession
CPH Core Areas: Environmental Health Sciences
CPH Cross-Cutting Areas Communication and Informatics