Communication and Informatics Archives - Safe States Alliance Training

National Nature Assessment Webinar – Understanding the Role of Nature in our Work & Lives

Overview:

On Earth Day 2022, President Biden made nature-based solutions a national priority. In an Executive Order, he made a broad call for action to create nature-based solutions to tackle climate change. A new study, called the National Nature Assessment, was created. Its scope is to assess the status, observed trends, and future projections of America’s lands, waters, wildlife, biodiversity, and ecosystems and their benefits, including connections to the economy, public health, equity, climate mitigation and adaptation, and national security.

In this webinar, Dr. Phillip Levin, Ph.D., a Professor of Practice at the University of Washington in the School of Environment and on loan to the White House Office of Science and Technology Policy as the Director of the first-ever National Nature Assessment will share more about the National Nature Assessments’ recently released prospectus. This document was created from conversations with representatives from over 133 organizations and 40 states in the US. It evaluates how changes in nature impact safety, security, human health and equity.

Learn more and share how nature and climate change is impacting health and well-being in your communities. Find ways that this assessment can be useful in your IVP work.

View the recording HERE

If you encounter any technical difficulties related to this training, email Safe States at info@safestates.org.

Reviews, Revisions and Resubmissions: Strategies for Success in Final Stages of Publication webinar

Overview:

In this webinar, strategies will be offered for composing clear and professional responses to reviewers, and navigating challenging comments.

Viewers will be able to:

* Understand key indicators of a strong response to reviewers

* Utilize best practices to response formatting

* Utilize best practices for addressing reviewer suggestions that are beyond the scope of a project, already addressed in the paper, or that authors disagree with

Presenter:

Cass Crifasi, PhD, MPH

Associate Professor, Department of Health Policy & Management
Johns Hopkins Bloomberg School of Public Health & Associate Editor, Injury Epidemiology

View the recording HERE

If you encounter any technical difficulties related to this training, email Safe States at info@safestates.org.

We Adjusted for Race, Now What?

Overview:

Safe States and the Society for Advancement of Violence and Injury Research (SAVIR) have partnered to offer this webinar on anti-racist methods.

Following the presentation, participants will be able to:
* Distinguish between discriminatory and biologic confounding biases in public health research
* Understand the implications of controlling for race in statistical analysis
* Understand the appropriate and inappropriate practice of using race/ethnicity in statistical analysis

Presenter:

Shabbar Ranapurwala, PhD, MPH – Assistant Professor of Epidemiology at UNC Chapel Hill.

Learn more by viewing the webinar here.

**Please note that this video will work on the Firefox browser, but not on Chrome or Edge browsers. We apologize for any inconvenience this may cause.

If you have questions or encounter any technical difficulties related to this training, please contact the Safe States Alliance at info@safestates.org.

Equity Data: Where Are the Gaps?

Overview:

Equity and data have always been important principles of injury and violence prevention. But are we truly collecting data that provides an accurate picture of equity or do we have gaps in the data collection? Only through equitable data collection can we develop tailored and culturally resonant interventions to prevent injury and violence across our communities.

The University of Washington’s Harborview Injury Prevention and Research Center recently released the “Equity Gaps in Injury and Violence Data Across Seattle, King County, Washington State, and Pacific Northwest” report. While this report is specific to the Pacific Northwest region, it has implications for other regions that are assessing whether current data collection systems are sufficient to capture data on equity.

Please join us for a presentation on Harborview Injury Prevention Research Center’s report findings followed by a facilitated discussion among participants.

Presenters:

Dr. Monica Vavilala

Professor of Anesthesiology and Pediatrics

University of Washington

Dr. Lynn Stansbury

Affiliate Assistant Professor

University of Washington

Continuing Education:

This self-study training is designated for: (1) Certified Health Education Specialists (CHES) and/or Master Certified Health Education Specialists (MCHES) to receive up to 1 Category I continuing education contact hour, and (2) for professionals with a Certificate in Public Health (CPH) to receive 1.0 CPH Recertification Credit.

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialists (CHES) and Certified in Public Health (CPH).

Training Instructions:

To complete this training, you will need to:

1. Participate in the training by accessing the Recorded Webinar

2. Complete the Evaluation

If you encounter any technical difficulties related to this training, please contact the Safe States Alliance at info@safestates.org or (770) 690-9000.

You’ve Got a Friend in Media: How Public Health Partnerships with Media Professionals Can Transform Coverage of IVP and Trauma

Overview:

Unintentional injuries and violence are often highly newsworthy, and media coverage has a profound effect on how communities understand and address these issues. Media professionals have demonstrated strength in humanizing story subjects, elevating overlooked public health problems, and pushing elected officials to take action on headlining issues. However, the pressure of deadlines and limited access to/awareness of public health data or effective interventions can result in stories that leave people feeling hopeless, helpless or unaffected. Public health can assist the media in contextualizing injuries and violence and provide evidence-based prevention strategies. Compelling solutions-oriented stories can galvanize community- and systems-level change to address shared risk and protective factors for injury and violence.

The Louisiana Core State Violence and Injury Prevention Program (Core SVIPP) and Tulane University’s Violence Prevention Institute hosted a workshop for media professionals on reporting sensitive, complex topics related to violence and trauma. The workshop taught media professionals how to reframe their reporting to illuminate the driving forces behind injury and violence, highlight prevention strategies, and encourage productive public discourse. Preliminary evaluation results showed that the workshop was well-received, and revealed additional opportunities to build effective relationships between public health and media professionals.

Learning Objectives:

At the end of this webinar, participants will understand:

1. Explain how media coverage of injuries, violence and trauma can help or hurt public health efforts around these issues.

2. Understand how partnerships with media professionals can fit into a shared risk and protective factor approach to preventing and reducing injuries and violence.

3. Assess their agency’s capacity to plan and host a workshop for news media professionals in their community, region or state based on available resources, budget, and time.

Presenters:

Chloe Lake, Health Education & Communications Coordinator, Louisiana Department of Health

Kristen Sanderson, Prevention Initiatives Coordinator, Louisiana Department of Health

Continuing Education:

This self-study training is designated for: (1) Certified Health Education Specialists (CHES) and/or Master Certified Health Education Specialists (MCHES) to receive up to 1.0 total Category I continuing education contact hour, and (2) for professionals with a Certificate of Public Health (CPH) to receive 1.0 CPH Recertification Credit.

Training Instructions

To complete this training, you will need to:

Participate in the training by accessing the Recorded Webinar
View Powerpoint slides: You’ve Got a Friend in Media – SafeStates 2019
Create your Certificate of Completion.

If you encounter any technical difficulties related to this training, please contact the Safe States Alliance at info@safestates.org or (770) 690-9000.

Comprehensive Suicide Prevention – It’s More than a Mental Health Concern

Overview

In 2016, nearly 45,000 lives were lost to suicide. A recent report from CDC tells us that suicide rates have increased by more than 30% in half of US states between 1999 and 2016. The report also tells us that according to data from 27 states participating in the National Violent Death Reporting System (NVDRS, 2015), more than half of people who died by suicide were not known to have a mental health condition; but commonly reported relationship, substance misuse, physical health, job, money, legal or housing stress among other circumstances. To stem the tide of this growing public health problem, a national goal was set to reduce the annual suicide rate 20% by 2025. Meeting this goal will require implementation of comprehensive suicide prevention strategies which relies on a public health approach that goes beyond a focus on mental health conditions alone. Suicide prevention includes everyone in communities across the public and private sectors, from government agencies, to people with lived experience, to employers, to healthcare systems and beyond.

Learning Objectives

As a result of participating in this self-study training, participants will:

Learn the latest findings on suicide from CDC scientists, State Health Department leaders in suicide prevention, and experts on suicide among U.S. Veterans.
Have a better understanding of how suicide is more than just a concern in mental health and that it spans across public health, substance abuse, and injury prevention fields as well.

Presenters

Jerry Reed, Education Development Center
Deborah Stone, Centers for Disease Control and Prevention
Sheryll Brown, Private Consultant/Oklahoma State Department of Health – retired
Kimberly Myers, Utah Department of Human Services
Jeffrey Hill, Rhode Island Department of Health

Continuing Education

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH). This self-study training is designated for: (1) Certified Health Education Specialists (CHES) and/or Master Certified Health Education Specialists (MCHES) to receive up to 1.5 total Category I continuing education contact hour, and (2) for professionals with a Certificate of Public Health (CPH) to receive 1.0 CPH Recertification Credit.

Training Instructions

To complete this training, you will need to:

Participate in the training by accessing the recorded webinar and additional resources:
Recorded Webinar
Webinar Slides
Complete the online evaluation which includes questions for you to report CPH or CHES continuing education credits for this training. Please note, you must complete this online evaluation and its CPH and/or CHES questions in order for Safe States to submit your CPH and/or CHES credits to the respective CEU providers.
Create your certificate of completion.

If you encounter any technical difficulties related to this training, please contact the Safe States Alliance at info@safestates.org or (770) 690-9000.

Walking the Line Between Public Health Messages and Lived Experience: Constructive Conversations and Unlikely Alliances

This is Webinar #3 in a three-part series on safe infant sleep entitled “Systems for Safe Sleep: Purposefully Building Programs for Effective Public Health Partnerships.”

This series explores the topic through the lens of the Multi-Sectoral Influences Matrix (M-SIM), a tool that helps broadly scope programs and meaningfully engage the full spectrum of partners and perspectives that are affected by an intervention. The series is presented by the Southeastern and Southwestern Injury Prevention Network and the Safe States Alliance.

In Webinar #3, “Walking the Line Between Public Health Messages and Lived Experience: Constructive Conversations and Unlikely Alliances”, presenters address how safe sleep communication campaigns can cause conflict between public health and other professionals involved in infant and family health (i.e. breastfeeding advocates). Terri Miller from the Georgia Department of Health shares her story about the positive working relationship that developed between public health and maternal and child health in relation to Georgia’s Safe to Sleep Campaign. Linda Smith, co-author of Sweet Sleep: Nighttime and Naptime Strategies for the Breastfeeding Family, shares her perspectives on the balance between women and baby’s need for sleep, nourishment, safety, and closeness. Jane Herwehe of the Louisiana Department of Health provides final commentary on the webinar series, connecting each presentation back to the M-SIM.

Learning Objectives

After participating in this webinar, participants will:

– Understand how safe sleep communications campaigns can cause conflict between public health and other professionals involved in infant and family health (i.e. breastfeeding advocates)

– Learn how positive working relationships around safe sleep can be developed between public health and maternal and child health programs

– Understand how components of safe sleep campaigns connect to the M-SIM

Presenters

Terri Miller, Georgia Department of Health, Injury Prevention Program

Linda Smith, author, Wright State University, Boonshoft School of Medicine (Dayton, OH)

Jane Herwehe, Louisiana Office of Public Health, Bureau of Family Health

A Public Health Approach to Safe Sleep: Implementing and Evaluating a Multi-Level Program

This is Webinar #2 in a three-part series on safe infant sleep entitled “Systems for Safe Sleep: Purposefully Building Programs for Effective Public Health Partnerships.”

In Webinar #2, “A Public Health Approach to Safe Sleep: Implementing and Evaluating a Multi-Level Program,” presenters discuss Tennessee’s approach to safe sleep and provide ideas on how to apply their approach at the community level. Tennessee has had a great deal of success with its safe infant sleep programming, and has worked with hospitals, parents, providers, and the business community to implement a multi-faceted prevention campaign that has shown positive results. Importantly, these results are known because each arm of the program has included an evaluation that captures what and how the work was done, as well as its impact.

Learning Objectives

After participating in this webinar, participants will:

– Understand how Tennessee’s has worked with hospitals, parents, providers, and the business community to implement a multi-faceted prevention campaign that has shown positive results to promote safe infant sleep

– Learn methods for evaluating a multi-faceted safe infant sleep campaign program to demonstrate its impact

Presenters

Rachel Heitmann, Tennessee Department of Health, Injury Prevention and Detection

April Kincaid, Tennessee Department of Health, Child Fatality Review

Telling the Story of Injury and Violence Prevention

This is Webinar #2 in a six-part series entitled “Improving your Injury and Violence Prevention Practice with the Core Competencies.” The series is presented by the Southeastern and Southwestern Injury Prevention Network and the Safe States Alliance.

In this webinar series, experienced professionals in the field discuss how they use the Core Competencies for Injury and Violence Prevention (IVP) to develop and advance their own skills, as well as those of staff they manage. The Core Competencies can provide a roadmap for gaining or strengthening the essential knowledge, skills and behaviors needed to grow professionally; develop, implement and evaluate IVP programs and policies; and strengthen the field and practice of IVP.

Webinar #1 provides the rational for this series, highlighting the ways the competencies can help participants in their work. Webinars #2-6 address Core Competencies for IVP #1-7, and core competencies #8-9 are addressed throughout each presentation.

This webinar series is relevant to those with a variety of experiences and/or years of service, including:

– Professionals working in IVP and/or other areas of public health

– Individuals anywhere along the spectrum of professional development –those new to public health and/or IVP, and those who have been working for several years and want to further develop their competencies.

Learning Objectives

After participating in this webinar, participants will:

– Understand IVP Core Competency #1: Gain the ability to explain the importance and significance of injury prevention to the public’s health.

– Enhance your competency in explaining the importance/significance of injury and violence, including:

* Identify creative ways to explain the burden of injury and violence, and the importance of IVP to the public’s health

* Give the “big picture” story of injury prevention—what it is, why it’s important

* Use data to make the case

* Use stories to make the case

* Gain recognition of your program

– Learn about key resources for explaining the burden and importance of IVP

Presenters

Carolyn Fowler, Director of Leadership Development and Healthy Work Environment Special Projects, The Johns Hopkins Hospital

Alan Dellapenna, Director, North Carolina Injury and Violence Prevention Program

Larry Cohen, Executive Director, Prevention Institute

Finding, Understanding and Using Injury and Violence Data

This is Webinar #3 in a six-part series entitled “Improving your Injury and Violence Prevention Practice with the Core Competencies.” The series is presented by the Southeastern and Southwestern Injury Prevention Network and the Safe States Alliance.

This webinar series is relevant to those with a variety of experiences and/or years of service, including:

– Professionals working in IVP and/or other areas of public health

Learning Objectives

After participating in this webinar, participants will:

– Understand IVP Core Competency #2: Ability to access, interpret, use and present injury and/or violence data.

– Enhance your competency in understanding and using IVP data, including:

* Overview of and how to access key injury and violence data sources

* How to develop data use agreements

* Interpreting injury and violence data – key considerations/insights

* Unique ways to present data

– Learn about key resources for accessing, interpreting and using injury and violence data

Presenters

Carol Runyan, Director, Program for Injury Prevention, Education, and Research (PIPER), Colorado School of Public Health

Scott Proescholdbell, Director, Epidemiology and Surveillance Unit, North Carolina Department of Health and Human Services

Anna Fondario, Epidemiology Manager, Utah Department of Health Violence and Injury Prevention Program

Communicating Competently to Create Change: The Power of Partnerships, Policy and the Press

This is Webinar #6 in a six-part series entitled “Improving your Injury and Violence Prevention Practice with the Core Competencies.” The series is presented by the Southeastern and Southwestern Injury Prevention Network and the Safe States Alliance.

This webinar series is relevant to those with a variety of experiences and/or years of service, including:

– Professionals working in IVP and/or other areas of public health

Learning Objectives

After participating in this webinar, participants will:

– Understand IVP Core Competency #6: Ability to disseminate information related to injury and/or violence prevention to the community, other professionals, key policy makers and leaders through diverse communication networks

– Build competency in IVP information dissemination, including:

* Identifying and differentiating the components and methods of designing and delivering effective messages for different audience

* Serving as a resource to the public, media and policy makers when appropriate and be able to provide referrals to other resources.

– Understand Core Competency #7: Ability to stimulate change related to injury and/or violence prevention through policy, enforcement, advocacy and education.

– Build competency in IVP policy, enforcement, advocacy, and education, including:

* Describing the differences between policy, education, lobbying and advocacy as tools to stimulate change in the community

* Identifying gaps in policies, laws, regulations and enforcement that, if addressed, could reduce injury and/or violence in the community

Presenters

Jennifer Woody, Regional Network Coordinator, North Carolina Department of Health and Human Services

Lara B. McKenzie, Principal Investigator in the Center for Injury Research and Policy at the Research Institute at Nationwide Children’s Hospital and an Associate Professor, College of Public Health at The Ohio State University

Shannon Frattaroli, Faculty Directory, Johns Hopkins Bloomberg School of Public Health

Safety Takes Synergy: Lessons & Successes from the Pedestrian Injury Prevention Action Team Program

Overview

Decreasing pedestrian injuries and fatalities requires strong partnerships between a variety of state and local agencies. Developed by the Safe States Alliance and funded by the National Highway Traffic Safety Administration (NHTSA), the Pedestrian Injury Prevention Action Team Program was designed to enhance statewide pedestrian safety efforts by helping practitioners strengthen partnerships and align efforts between those working in a variety of fields, including public health, transportation, planning, education, law enforcement, and advocacy. This self-study will present lessons and successes from the program and give examples from two states.

Learning Objectives

As a result of participating in this self-study training, participants will:

— Learn about lessons and successes from the program (documented in an impact evaluation report from the Safe States Alliance)

— Understand how Action Team members from two states have used multidisciplinary collaborations they’ve created through the program to successfully advance pedestrian safety initiatives across their respective states

— Learn how to engage partners across a variety of disciplines to achieve shared goals and ensure that pedestrian safety efforts are meaningful and impactful.

Presenters

Jamila Porter, Safe States Alliance
Officer Robert McCool, Kentucky Injury Prevention and Research Center
Lloyd Jordison, Madison County Health Department (KY)
Mia Patriarca, Rhode Island Department of Health
Bari Freeman, Bike Newport

Injury Policy Opportunities Project (IPOP) Part I: The Basics of Opioid Overdose

“Injury Policy Opportunities Project (IPOP) Part I: The Basics of Opioid Overdose” is an online self-study based on portions of the 2016-2017 Injury Policy Opportunities Project (IPOP) Training Academy, which focused on opioid overdose. Offered by the Injury Prevention Research Center (IPRC) at the University of North Carolina (UNC) at Chapel Hill, the IPOP is an opportunity for injury and violence prevention practitioners and their partners to learn information and skills for strategically influencing policies, environments, and systems to prevent and reduce injury and violence. This 1.0 hour self-study is Part 1 and focuses on the basics of the opioid overdose epidemic.
The self-study training is an initiative of the Safe States Alliance, the Southwestern and Southeastern Regional Network Coordinating Organization, and the IPRC at UNC. To learn more about IPOP, please click here: http://unc.live/2dzEEpN

Learning Objectives

As a result of participating in this self-study training, participants will:

— Understand the changing landscape of opioid overdose

— Understand the rise and current burden of this public health epidemic

— Be able to describe different governmental, nonprofit, and advocacy groups involved in this complex issue

Presenter

— Joann Yoon Kang, Lead for Policy and Partnerships, Division of Unintentional Injury Prevention, CDC’s National Center for Injury Prevention and Control

Injury and Violence Prevention: Gaining Momentum in 2016

The Safe States Alliance and the South to Southwest Injury Prevention Network present an inspiring webinar about why the work we do in injury and violence prevention is important, relevant, and exciting. Whether you are new to the field or a seasoned veteran, this is a great opportunity to find inspiration and motivation for your work.

Our speaker, Dr. David Hemenway, Professor of health policy at the Harvard School of Public Health, and author of the book, While We Were Sleeping: Success Stories in Injury and Violence Prevention, provides an in-depth overview of how the public health science behind injury prevention has enabled our field to accomplish great things in the past, and help us understand the possibilities for the future. This important presentation will help ground your work in a broader context, and help you understand the wider field of injury prevention.

Using Policy to Prevent Teen Dating Violence

The theme for the 2011 ASTHO, NACCHO, & Safe States Alliance webcast series is “Special Topics in Violence Prevention.”

Abuse in dating relationships among adolescents is a serious public health problem of growing concern. Victims of teen dating violence are more likely to do poorly in school, engage in substance abuse, and attempt suicide. To effectively address teen dating violence, policies must be implemented to empower and protect adolescents, as well as provide support to families, schools, and others that can assist teens. Public health professionals can play a critical role in addressing teen dating violence by engaging policymakers, building strong partnerships and coalitions, and advocating for comprehensive policies that emphasize education and prevention.

During this webinar, participants learn about existing state policies that universally address teen dating violence, the components of enacted policies, the various roles that state and local entities play in implementing these policies, and how public health professionals can build support for the adoption and enactment of policies through coalitions and collaborations with diverse partners.

The three webinars in this series are: Webinar 1: Using Policy to Prevent Teen Dating Violence; Webinar 2: Exploring the Intersection: Enhancing Active Living through Violence Prevention; Webinar 3: Programs and Partnerships to Prevent Gang-Related Youth Violence

The video in this self-study may not work properly as appropriate software may no longer be available to support it – causing an error stating “Missing codec – This item was encoded in a format that’s not supported”. Audio and Powerpoint slides are still available and meet the requirements for receiving CHES and CPH credits. If you experience issues, please direct questions to info@safestates.org.

Exploring the Intersection: Enhancing Active Living through Violence Prevention

The theme for the 2011 ASTHO, NACCHO, & Safe States Alliance webcast series is “Special Topics in Violence Prevention.”

Violence and the fear of violence can have far-reaching negative consequences and undermine efforts to improve the health and safety of communities. Perceptions of areas as being violent or unsafe may often prevent adults and children from engaging in a host of healthy activities — ranging from walking to schools and workplaces to utilizing parks and recreational areas. As a result, this lack of physical activity can be a substantial factor in the onset of chronic disease. Research has linked several chronic health conditions to a lack of physical activity, including asthma, diabetes, heart disease, and hypertension. Violence only serves to exacerbate these conditions as it is a significant barrier that keeps individuals from leading healthy, active lives. Preventing violence is an imperative step in promoting safe and healthy communities and in minimizing the burden of disease. Both violence and chronic disease can be prevented by using a collaborative public health approach.

This webcast will feature presentations that will discuss the unique intersection between chronic disease and violence and provide examples of efforts that successfully address both issues. By utilizing innovative approaches and strategies, public health practitioners and other stakeholders at local, state, and national levels can help communities across the country benefit from integrated efforts to prevent violence and increase active living.

Preventing Youth Sports Concussions: An Overview of Programs, Policy, & Resources

During this webinar, Safe States Alliance, CDC, and the Brain Injury Association of America (BIAA) provide updates and presentations on programs and policies in Massachusetts, Oregon, and Washington that have been developed and implemented to prevent concussions in youth sports.

Making the Front Page: Using Media Strategies to Promote Injury & Violence Prevention Programs

The theme for the ASTHO, NACCHO, & Safe States Alliance 2012 webinar series is “Using Communication and Media to Prevent Injuries & Violence.”

Effective communication plays an important role in the development and sustainability of public health policies and practices. Communication and media advocacy strategies can be used to influence health behaviors, as well as foster public and political support for policy and environmental level changes that can positively impact population health outcomes. This webcast will feature insights from health communication experts that will describe how injury and violence prevention professionals can strengthen their media relations skills, improve their message framing, and work more effectively with news and media outlets to garner more attention for their efforts.

During this webcast participants will:

Learn effective strategies for building relationships with news and media outlets;

Learn how to better communicate public health messages and effectively use a variety of message framing techniques; and

Learn key strategies that can be used to successfully garner media attention to promote injury and violence prevention messages.

The three webinars in this series are: Webinar 1: Making the Front Page: Using Media Strategies to Promote Injury and Violence Prevention Programs, Webinar 2: #Prevention: How State and Local Health Departments Can Capitalize on Social Media, Webinar 3: Evaluating Web-Based Public Health and Public Awareness Campaigns

#Prevention: How State and Local Health Departments Can Capitalize on Social Media

The theme for the 2012 ASTHO, NACCHO, & Safe States Alliance webcast series is “Using Communication and Media to Prevent Injuries & Violence.”

This is the second of the three-part webinar series. Web- and mobile-based media platforms can help public health practitioners communicate personalized and targeted health messages, particularly among populations that rely on wireless technologies to interact and exchange information. By leveraging social media channels, state and local public health agencies have opportunities to use these innovative technologies to publicly communicate messages that are accurate, actionable, and science-based. However, while these opportunities exist, public health professionals are still determining best practices for effectively utilizing social media to communicate with decision-makers and the public.

This webcast will highlight three organizations that have been studying and utilizing social media to strategically and successfully engage and communicate with the public. During this webcast, participants will:

Learn ways public health agencies have used social media platforms;

Understand benefits and challenges of using social media; and

Gain new ideas for reaching decision-makers, partners, and members of the public using social media technologies.

Evaluating Web-Based Public Health and Public Awareness Campaigns

The theme for the 2012 ASTHO, NACCHO, & Safe States Alliance webcast series is “Using Communication and Media to Prevent Injuries & Violence.”

This is the third webinar in the three-part series. Evaluating public health interventions is a necessary step in determining health improvement. Results from robust evaluations assist public health professionals in identifying the links between program inputs, activities, and outcomes to guide improvement and drive behavior change. The same is true for web-based and multimedia public health campaigns, especially as they are becoming increasingly more common. Evaluating the effects of exposure to public awareness campaigns helps understand how these programs can supplement evidence-based programs, or serve as a standalone strategy for engaging target audiences.

Highlighting examples from public awareness campaigns and web-based social media projects, this webcast will:

Describe methods for evaluation and measurement
Learn how public health agencies have engaged communities and stakeholders through web-based and social media platforms
Discuss the development and outcomes of public health campaigns in the context of promoting mental health, and preventing child abuse and neglect;
Review methods for collecting data during social media events (e.g., live Twitter chats)

Safe States Alliance & CDC Framing Training

Reframing the public’s understanding of injury and violence prevention requires professionals in the field to develop messages that are consistent, coordinated, and engaging. Safe States Alliance members, in particular, are integral to the successful communication of these messages to both policy makers and the general public. “Adding Power to Our Voices: A Framing Guide for Communicating About Injury” was developed by NCIPC’s Health Communication Science Office (HCSO) in collaboration with ICF Macro and with input from injury prevention professionals from across the country. The Framing Guide contains practical information and tools that can be used to develop coordinated communications that resonate with any audience. Safe States Alliance and CDC co-hosted an online, interactive two-hour training session based upon the Framing Guide to ensure that Safe States Alliance members have a full understanding of how to frame injury issues and how to utilize these message development tools.

Facilitated by Adrienne Dealy of IFC Macro, the training will allow you to:

*Understand the value of coordinated communications related to injury issues; and

*Understand the concept of framing and how to use the “full potential” frame in their strategic communications efforts.

Preventing Teen Dating Violence: Policies & Programs in Action

Dating violence is a serious public health issue that impacts millions of teens across the United States. Dating violence can begin early in adolescence, and can encompass physical and emotional abuse, sexual assault, and rape. This webcast provides information about ongoing programs and policies being implemented to effectively address teen dating violence at the national, state, and local levels. Presenters also provide strategies for how strengthen teen dating violence programs and policies within a variety of states and communities.

Learn Your Concussion ABCs: Addressing Concussions in School Settings

During this webinar, CDC and Safe States Alliance present new and free resources that will help you: *Know the signs, symptoms and affects of a concussion on students K-12. *Know how to prevent and respond to concussions in school. *Explore school-wide approaches to addressing concussion. *Learn ways to support individual students returning to school after a concussion.

CPH Cross-Cutting Areas: Communication and Informatics

Finding, Understanding and Using Injury and Violence Data

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If you encounter any technical difficulties related to this training, email Safe States at info@safestates.org.

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If you encounter any technical difficulties related to this training, please contact the Safe States Alliance at info@safestates.org.

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