Training Center

Course details


Topic(s): Cross-Cutting - Communications/Informatics,
Violence/Intentional Injury - Domestic/intimate partner/teen dating violence,
Format: Online
CEU Credits: 1 Hours
Contact: Safe States Alliance (770) 690-9000

The theme for the ASTHO, NACCHO, & Safe States Alliance 2012 webinar series is “Using Communication and Media to Prevent Injuries & Violence.”

Effective communication plays an important role in the development and sustainability of public health policies and practices. Communication and media advocacy strategies can be used to influence health behaviors, as well as foster public and political support for policy and environmental level changes that can positively impact population health outcomes. This webcast will feature insights from health communication experts that will describe how injury and violence prevention professionals can strengthen their media relations skills, improve their message framing, and work more effectively with news and media outlets to garner more attention for their efforts.


During this webcast participants will:

Learn effective strategies for building relationships with news and media outlets;

Learn how to better communicate public health messages and effectively use a variety of message framing techniques; and

Learn key strategies that can be used to successfully garner media attention to promote injury and violence prevention messages.


The three webinars in this series are: Webinar 1: Making the Front Page: Using Media Strategies to Promote Injury and Violence Prevention Programs, Webinar 2: #Prevention: How State and Local Health Departments Can Capitalize on Social Media, Webinar 3: Evaluating Web-Based Public Health and Public Awareness Campaigns


Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH)


The video in this self-study may not work properly as appropriate software may no longer be available to support it – causing an error stating “Missing codec – This item was encoded in a format that’s not supported”. Audio and Powerpoint slides are still available and meet the requirements for receiving CHES and CPH credits. If you experience issues, please direct questions to

Time/Length: 1 Hours
Additional Registration Required: No
Core Competencies: Injury & Violence Prevention:
6. Ability to DISSEMINATE INFORMATION related to injury and/or violence prevention to the community, other professionals, key policy makers and leaders through diverse communication networks
7. Ability to STIMULATE CHANGE related to injury and/or violence prevention through policy, enforcement, advocacy and education

Public Health:
Communication Skills
Leadership and Systems Thinking Skills

CHES Areas of Responsibility: Area III: Implement Health Education/Promotion
Area V: Administer and Manage Health Education/Promotion
Area VII: Communicate, Promote, and Advocate for Health, Health Education/Promotion, and the Profession
CPH Core Areas: Environmental Health Sciences
CPH Cross-Cutting Areas Communication and Informatics