Training Center

Course details


Topic(s): Cross-Cutting - Communications/Informatics,
Format: Online
CEU Credits: 1.5 Hours
Contact: Safe States Alliance (770) 690-9000

Reframing the public’s understanding of injury and violence prevention requires professionals in the field to develop messages that are consistent, coordinated, and engaging. Safe States Alliance members, in particular, are integral to the successful communication of these messages to both policy makers and the general public. “Adding Power to Our Voices: A Framing Guide for Communicating About Injury” was developed by NCIPC’s Health Communication Science Office (HCSO) in collaboration with ICF Macro and with input from injury prevention professionals from across the country. The Framing Guide contains practical information and tools that can be used to develop coordinated communications that resonate with any audience. Safe States Alliance and CDC co-hosted an online, interactive two-hour training session based upon the Framing Guide to ensure that Safe States Alliance members have a full understanding of how to frame injury issues and how to utilize these message development tools.


Facilitated by Adrienne Dealy of IFC Macro, the training will allow you to:

*Understand the value of coordinated communications related to injury issues; and

*Understand the concept of framing and how to use the “full potential” frame in their strategic communications efforts.


The video in this self-study may not work properly as appropriate software may no longer be available to support it – causing an error stating “Missing codec – This item was encoded in a format that’s not supported”. Audio and Powerpoint slides are still available and meet the requirements for receiving CHES and CPH credits. If you experience issues, please direct questions to

Time/Length: 1.5 Hours
Additional Registration Required: No
Core Competencies: Injury & Violence Prevention:
1. Ability to DESCRIBE and EXPLAIN injury and/or violence as a major social and health problem
2. Ability to access, interpret, use and present injury and/or violence DATA
6. Ability to DISSEMINATE INFORMATION related to injury and/or violence prevention to the community, other professionals, key policy makers and leaders through diverse communication networks
7. Ability to STIMULATE CHANGE related to injury and/or violence prevention through policy, enforcement, advocacy and education

Public Health:
Communication Skills
Leadership and Systems Thinking Skills

CHES Areas of Responsibility: Area II: Plan Health Education/Promotion
Area III: Implement Health Education/Promotion
Area VII: Communicate, Promote, and Advocate for Health, Health Education/Promotion, and the Profession
CPH Core Areas: Environmental Health Sciences
Health Policy and Management
CPH Cross-Cutting Areas Communication and Informatics