Reframing the public’s understanding of injury and violence prevention requires professionals in the field to develop messages that are consistent, coordinated, and engaging. CDC’s “Adding Power to Our Voices: A Framing Guide for Communicating About Injury” contains practical information and tools that can be used to develop coordinated communications that resonate with any audience.

This training session is based upon the Framing Guide and will enable you to:
– Understand the value of coordinated communications related to injury issues; and
– Understand the concept of framing and how to use the “full potential” frame in their strategic communications efforts.