This tool is designed to help public health program planners, community advocates, educators, and policymakers find proven intervention strategies—
including programs, services, and policies—to develop successful health communication and social marketing interventions and campaigns. It can help decision makers in both public and private sectors make choices about what intervention strategies are best for their communities. This tool summarizes information in The Guide to Community Preventive Services (The Community Guide), an essential resource for people who want to know what works in public health. Use the information in this brochure to help select from the following intervention strategies you can use in your community:
– Design health communication and social marketing campaigns that use a variety of channels, including mass media
– Develop interpersonal communication interventions, such as one-on-one conversations or group education
– Combine health communication and social marketing with other strategies to increase awareness and encourage appropriate health behaviors