Viewing Resource: Communicating about Injury and Violence Prevention: Risk Communication in a New Light

Resource Overview

This webinar on injury and violence prevention risk communication will enable participants to:
– List the advantages of taking a data driven approach to risk communication
– Advocate for the inclusion of needs assessment, pre-testing and evaluation into their design of risk communications
– Describe the limitations of tailoring, fear appeals and communications generally
– Describe a role for injury-related communications that goes beyond telling the target audience how they should behave

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