This webinar series focuses on social media for injury and violence prevention (IVP). No matter your level of experience in social media, you will find something useful for learning how it can help in your IVP efforts. The series includes four recorded webinars:
Webinar 1: Why Social Media for IVP
Webinar 2: Getting Started with Social Media for IVP
Webinar 3: Social Media Engagement and Content Development for IVP
Webinar 4: Social Media Measurement, Analysis, and Next Steps for IVP
Group: Media / Social Media
Webinar Series: Using Communication and Media to Prevent Injuries & Violence
The focus of this webinar series is on effective and innovative communication and media strategies being implemented in states and communities to prevent injuries and violence. The central goal of this webcast series is to draw insights from state and local case studies to understand how new and traditional media can be used to successfully to communicate with a variety of audiences and promote healthy, safe behaviors. The webinars in the series are:
– Webinar 1 – Making the Front Page: Using Media Strategies to Promote Injury and Violence Prevention Programs
– Webinar 2 – #Prevention: How State and Local Health Departments Can Capitalize on Social Media
– Webinar 3 – Evaluating Web-Based Public Health and Public Awareness Campaigns
Writing for the Public
Writing for the Public Online Training is part of CDC’s online health literacy courses for health professionals. This course is for you if you create public communication, write, edit, design, develop web and social media content and tools, speak to the public or the media, review public communication products for people who are not experts in the topic.
The Community Guide: What Works – Health Communication and Social Marketing
This tool is designed to help public health program planners, community advocates, educators, and policymakers find proven intervention strategies—
including programs, services, and policies—to develop successful health communication and social marketing interventions and campaigns. It can help decision makers in both public and private sectors make choices about what intervention strategies are best for their communities. This tool summarizes information in The Guide to Community Preventive Services (The Community Guide), an essential resource for people who want to know what works in public health. Use the information in this brochure to help select from the following intervention strategies you can use in your community:
– Design health communication and social marketing campaigns that use a variety of channels, including mass media
– Develop interpersonal communication interventions, such as one-on-one conversations or group education
– Combine health communication and social marketing with other strategies to increase awareness and encourage appropriate health behaviors
The Health Communicator’s Social Media Toolkit
This tool is designed to provide guidance and to the share lessons learned in more than three years of integrating social media into CDC health communication campaigns, activities and emergency response efforts. In this guide, you will find information to help you get started using social media—from developing governance to determining which channels best meet your communication objectives to creating a social media strategy. You will also learn about popular channels you can incorporate into your plan, such as blogs, video-sharing sites, mobile applications and RSS feeds. This toolkit is intended for a beginner audience, although some viewers with an intermediate level may find parts of the toolkit useful.
Evaluation Report Checklist
This checklist is meant to be used as a diagnostic guide to identify elements of evaluation reports that could be enhanced using graphic design best practices and/or the assistance of a graphic design expert. Suggestions are best suited for those using standard Microsoft Word software.
Effective Adult Learning: A Toolkit for Teaching Adults
The aim of this toolkit is to help you put together effective learning for adults. Intermediate or advanced-level users may choose to scan the sidebars as reminders to use when developing instruction, rather than reading the full text. This toolkit contains four sections:
I. Adult Learning Overview
II. Learning Objectives In-Depth
III. Tools and Templates
IV. References
Effective Evaluation: A Toolkit for Evaluating Presentations and Trainings
NWCPHP has created a toolkit that outlines the principles of effective evaluation for presentations and trainings. This toolkit was developed with input from the Network for Public Health Law, and is designed to provide a simple framework to help those with beginning to intermediate level evaluation skills. Learning objectives are:
– Describe the benefits of conducting an evaluation of your presentation or training
– List the primary considerations when planning an evaluation
– Construct an evaluation tool for your presentation or training
Effective Presentations: A Toolkit for Engaging an Audience
This toolkit is to help you put together effective presentations, whether it’s in-person or online. Intermediate- or advanced-level presenters may choose not to read the full text, but to use the sidebars as reminders while putting together materials. The toolkit contains four pieces:
I. What Do I Need To Know?
Questions and answers for presenters. This short document has three primary sections: choosing
material, effective speaking, and PowerPoint slides. (Included in this PDF)
II. Presentation Slides: The Before and After
III. References
IV. Built for You: PowerPoint toolkit. A PowerPoint file with commonly needed components and creative visuals that you can cut and paste into your presentations and modify for your needs. (A separate PPT file)
CDC Clear Communication Index
The Clear Communication Index (Index) provides a set of research-based criteria to develop and assess public communication products. The Index supports the efforts of the Centers for Disease Control and Prevention (CDC) to comply with the Plain Writing Act of 2010 and achieve goals set forth in the National Action Plan to Improve Health Literacy and the CDC Action Plan to Improve Health Literacy.
The 20 items in the Index build on and expand plain language techniques described in the Federal Plain Language Guidelines. The Index:
1. Identifies the most important communication characteristics that enhance clarity and aid understanding of public messages and materials.
2. Provides a research-based tool for staff to develop and assess communication products for CDC’s audiences, no matter the format or distribution channel; the index tool provides a numerical score so that you can objectively assess and improve materials based on the best available science .
3. Helps communicators assess materials in 7 areas (Main Message and Call to Action; Language; Information Design; State of the Science; Behavioral Recommendations; Numbers; Risk)
The links in the resources section below are for a User Guide and the CDC Clear Communication Index Score Sheet.