Walking the Line Between Public Health Messages and Lived Experience: Constructive Conversations and Unlikely Alliances

This is Webinar #3 in a three-part series on safe infant sleep entitled “Systems for Safe Sleep: Purposefully Building Programs for Effective Public Health Partnerships.”

 

This series explores the topic through the lens of the Multi-Sectoral Influences Matrix (M-SIM), a tool that helps broadly scope programs and meaningfully engage the full spectrum of partners and perspectives that are affected by an intervention. The series is presented by the Southeastern and Southwestern Injury Prevention Network and the Safe States Alliance.

 

In Webinar #3, “Walking the Line Between Public Health Messages and Lived Experience: Constructive Conversations and Unlikely Alliances”, presenters address how safe sleep communication campaigns can cause conflict between public health and other professionals involved in infant and family health (i.e. breastfeeding advocates). Terri Miller from the Georgia Department of Health shares her story about the positive working relationship that developed between public health and maternal and child health in relation to Georgia’s Safe to Sleep Campaign. Linda Smith, co-author of Sweet Sleep: Nighttime and Naptime Strategies for the Breastfeeding Family, shares her perspectives on the balance between women and baby’s need for sleep, nourishment, safety, and closeness. Jane Herwehe of the Louisiana Department of Health provides final commentary on the webinar series, connecting each presentation back to the M-SIM.

 

 

Learning Objectives

After participating in this webinar, participants will:

– Understand how safe sleep communications campaigns can cause conflict between public health and other professionals involved in infant and family health (i.e. breastfeeding advocates)

– Learn how positive working relationships around safe sleep can be developed between public health and maternal and child health programs

– Understand how components of safe sleep campaigns connect to the M-SIM

 

Presenters

Terri Miller, Georgia Department of Health, Injury Prevention Program

Linda Smith, author, Wright State University, Boonshoft School of Medicine (Dayton, OH)

Jane Herwehe, Louisiana Office of Public Health, Bureau of Family Health

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH)

A Public Health Approach to Safe Sleep: Implementing and Evaluating a Multi-Level Program

This is Webinar #2 in a three-part series on safe infant sleep entitled “Systems for Safe Sleep: Purposefully Building Programs for Effective Public Health Partnerships.”

 

This series explores the topic through the lens of the Multi-Sectoral Influences Matrix (M-SIM), a tool that helps broadly scope programs and meaningfully engage the full spectrum of partners and perspectives that are affected by an intervention. The series is presented by the Southeastern and Southwestern Injury Prevention Network and the Safe States Alliance.

 

In Webinar #2, “A Public Health Approach to Safe Sleep: Implementing and Evaluating a Multi-Level Program,” presenters discuss Tennessee’s approach to safe sleep and provide ideas on how to apply their approach at the community level. Tennessee has had a great deal of success with its safe infant sleep programming, and has worked with hospitals, parents, providers, and the business community to implement a multi-faceted prevention campaign that has shown positive results. Importantly, these results are known because each arm of the program has included an evaluation that captures what and how the work was done, as well as its impact.

 

Learning Objectives

After participating in this webinar, participants will:

– Understand how Tennessee’s has worked with hospitals, parents, providers, and the business community to implement a multi-faceted prevention campaign that has shown positive results to promote safe infant sleep

– Learn methods for evaluating a multi-faceted safe infant sleep campaign program to demonstrate its impact

 

Presenters

Rachel Heitmann, Tennessee Department of Health, Injury Prevention and Detection

April Kincaid, Tennessee Department of Health, Child Fatality Review

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH)

Systematically Assessing Safe Infant Sleep Interventions Using the Multi-Sectoral Influences Matrix (M-SIM)

This is Webinar #1 in a three-part series on safe infant sleep entitled “Systems for Safe Sleep: Purposefully Building Programs for Effective Public Health Partnerships.”

 

This series explores the topic through the lens of the Multi-Sectoral Influences Matrix (M-SIM), a tool that helps broadly scope programs and meaningfully engage the full spectrum of partners and perspectives that are affected by an intervention. The series is presented by the Southeastern and Southwestern Injury Prevention Network and the Safe States Alliance.

 

In Webinar #1, “Systematically Assessing Safe Infant Sleep Interventions Using the Multi-Sectoral Influences Matrix (M-SIM)”, participants will learn about the M-SIM, a tool developed by Dr. Carolyn Cumpsty-Fowler of the Johns Hopkins Hospital and University. The M-SIM is used for assessing feasibility, relevance, challenges and opportunities, as well as for generating stakeholder-informed question strategies that can facilitate effective and thoughtful public health program design. Dr. Fowler provides an overview of the M-SIM, Merissa Yellman of Synergy America, Inc./CDC discusses a community safe sleep program analysis using the M-SIM, and Jane Herwehe shares how the tool is being used in the Louisiana Office of Public Health/Bureau of Family Health’s safe sleep work.

 

Learning objectives

After participating in this webinar, participants will:

– Learn about the Multi-Sectoral Influences Matrix (M-SIM)

– Understand how the M-SIM can be used to assess feasibility, relevance, challenges and opportunities, and to generate stakeholder-informed question that can facilitate effective and thoughtful public health program design

– Understand how to apply the M-SIM tool to design and inform evaluation of safe sleep programs.

 

Presenters

Carolyn Cumpsty-Fowler, Johns Hopkins Hospital and University

Merissa Yellman, Synergy America, Inc./CDC’s Division of Unintentional Injury Prevention

Jane Herwehe, Louisiana Office of Public Health, Bureau of Family Health

 

Continuing education credits are offered for this training for Safe States members. These include credits for individuals who are Certified Health Education Specialist (CHES) and Certified in Public Health (CPH)